Social Media for Realtors

I know what you are thinking I am so tired of hearing about social media or you may be thinking ok I hear of it so much I guess I should be doing it too! I started only 18 months ago and honestly I thought I really don’t have time for this! My brother introduced me to Facebook, he is 10 years my junior and actually thought this was just another My Space. He started communicating with me on Facebook and adding some pictures and tagging in me in posts and we were talking more often which was pretty cool. I started spending some more time on there and connecting with old friends and distant family members but more importantly my past clients!

This is the power of social media for Realtors, because as a real estate coach my clients biggest fault is that they don’t communicate often enough or at all with their past clients. Actually I was just having a conversation with another superstar Realtor who always markets to the buyer after the sale who was represented by another agent because the buyer’s agent rarely keeps in contact with them. Could you imagine if you connected with every client past client neighbor friend on a daily basis what do you think this would do for your business? I am teaching my clients how to build a database in less than 18months what took my over a decade to build!
If you are just getting started start with Facebook and add ten friends a day. When you first get started you don’t want to promote your product or service in fact I don’t want you promoting at all until you have at least a 1000 friends. This way you can build a good audience of people that know you and care about you and want to help you grow your business. Rule #1 is for every 10 status updates you want to do one about your service. You can promote a listing, a buyer need, or an event that you are doing in your local community.
Like I said, I only started 18 months ago and now I have capped out at 5000 friends and have been great for my business and my real estate coaching clients just by staying in contact. Be friendly, be engaging and look out for some of my webinars on how to profit from social media!

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