Secrets of Superstar Agents
I have been working with real estate agents for over 6 years now and being a 20 year veteran of the industry myself here are a few of my Top Ten lists that you must be doing in order to be a superstar agent!
First and foremost, top agents are crystal clear on what their vision is. If you ask any top agent where they will be in 5 years they will give you a detailed answer. I want you to think about will you have a team, an assistant, how many deals do you want to be doing. Where is your business mainly coming from? Your answer should be direct referrals from your past clients and center of influence. This is the number one source most real estate agents fail to build well. I always say the fortune is in the follow up when it comes to building your business and that means you need to be in constant contact with your database, thru email, phone calls, newletters, and of course social media!
All top agents have standards, buyer standards and seller standards, if you don’t have any and are struggling with unrealistic buyers and sellers this is why you are frustrated with your book of business. I want you to think about the perfect buyer experience you have had, write down what you liked about working with that particular buyer, those are your standards. Same goes for your sellers, think about that perfect listing to close you have had and what you liked about working with those sellers, again those are your standards. I know what you are thinking is that Tammy that isn’t that realistic, well think about this, if you don’t have standards and are spending your time with buyers that are dragging you all over town, and sellers that want you to spend a ton of money on advertising but they wont lower their price…. You are spending all of your time and energy with people that are never going to buy and sellers that you will never get sold. If you were not doing this you would have a lot more time to prospect for quality business that keeps you happy and wanting to stay in this business in the first place.
The last thing I want to share with you is that all top agents focus on listings. Your bread and butter is in the listing not in the buyers. If you have listings your going to get buyers, and honestly which one would you rather have a seller that is motivated to sell or a buyer they may or may not buy? When you have listings you are able to keep a better schedule for you and your family. When you are working buyers, you could be working days in row, nights and weekends, and not have a day off in weeks, for some of you months!
Tags: entrepreneur social media, entrepreneurial coaching, Facebook for Realtors, real estate blogs, real estate coach, Real Estate Coaching, Real Estate Help, real estate trainer, real estate training, small business coaching, social media for Realtors, tammy burnell, turning passion into profits
I’m a student just trying to learn more about the advertising space and I really enjoyed your article. Keep up the great job!
To be great is to be misunderstood.